The racing genre has traditionally been one of the more staid and basic genres of videogames. Going from track to track, players work on buying new cars, upgrading the cars they already have and winning various competitions. It's a system that pretty much ignores the emotive and narrative aspects of videogames, usually concentrating on gameplay and graphics above all else. Apex, the new driving game being marketed under Infogrames' Atari label, represents an attempted step in a promising new direction for the driving genre by offering up more than just driving.