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Old 05-14-2013, 02:55 PM   #14
Pedro
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Re: the videogame crash of 2013?

Take Two's full year results to Mar 13 make interesting reading. This is the company with perhaps the strongest stable of franchises.

Quote:
Borderlands 2, meanwhile, shipped 6 million copies since September, NBA 2K13 shipped 5 million since October and Max Payne 3 shipped 4 million since last May. The company was quiet about sales of XCOM: Enemy Unknown.

Take-Two ended the year with a net loss of $29.49 million (19.01m), a significant improvement on last year's $108.82m (70.17m) deficit.



The games themselves were madly profitable, if taken on their own terms. But 260M on Sales & Marketing and 150M on G&A (non-development staff salaries, rent, utilities, travel etc) looks to be a massive drag on the company. If you commit all that money to marketing and your game bombs, then you're in trouble.
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