Re: What are you playing right now?
There is plenty of story in the DLC, in true DS-fashion mostly hidden. The player can meet (and kill) quite some people which are famous in DS-lore and some of them drop some interesting facts. And obviously you'll learn a lot about Oolacile and what happened there. Rewards are also aplenty. Some really cool looking armor sets for example and new weapons for both dex and strength builds, along with new sorceries and pyromancies. All those are not "stronger" than anything in the main game, but contribute to even more variety.
Currently playing: Assetto Corsa (PC), Dark Souls 2 SL1 (PC), XCOM Enemy Within - Impossible Ironman (PC)