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Ads in Games: Thoughts, Rants, Etc.?
In Fight Night Rd. 3 (EA) you can "hire" the Burger King as your fighter's cornerman (he gives your stat ratings a heart boost, making it easier to get up from knockdowns). And every time I put an opponent on the canvas, the announcer tells me that this particular knockdown is "brought to you by Dodge."
At Sony's keynote a few weeks ago at the Game Developer's Conference, Phil Harrison announced that in the future Sony will be researching/investigating/participating in in-game ads. Which presumably means that this unspoken, dirty little secret of the medium is no longer a secret. Indeed, it seems like we're on the cusp of a full-on in-game media blitz.
Am I the only one who feels like screaming every time I'm force-fed product plugs after spending $60 on a game?
Thoughts? Rants? Anyone else find in-game product plugs lately?
-jones
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