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Electronic Entertainment Expo (E3) 2010

E3 2010

For me, the Electronic Entertainment Expo (E3) is a giant, growling contradiction in terms.

Every year I attend the behemoth celebration of digital entertainment and culture, and I just can't process the massive, public scale of this thing. The towering screens and throngs of people tell me that this is a business like any other—one that's loved by millions of people, and one that makes millions of dollars. Games are more popular and more prevalent than ever—without question. If that's the case, and it is, then it's ironic that it's always felt like such a solo endeavor for me over the years.

Yes, gaming is social and I've spent countless hours playing and discussing it with my friends and colleagues, but at the end of the day, games remain a lovely pastime that's processed by yours truly as the quest of a man alone. It's time spent by myself. If you rearrange the letters of "Quality Time" (and delete a few) you get "Quiet"... So, the loud, flashy marketing blitz that is the Electronics Entertainment Expo stands in the face of my lifetime of experience.

So, with these overwhelming feelings running through my head as a counterpoint to the throbbing crowds and masses of fans eager for their electrons, I submerge into the depths of E3 to bring you my news and impressions; the halting, limited coverage of a solo gamer set adrift on the convention center floor.


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