At E3 2008, Nintendo representative Reggie Fils Amie had this to say about lack of enthusiasm from hardcore gamers regarding Nintendo's upcoming games during a G4 interview:
"How could you feel left out? The Animal Crossing that we've been hearing about that people wanted," he said. "Fully connected to the Internet, go to other people's towns. Plus as I said, Grand Theft Auto on the DS. How do you feel left out with those types of announcements?
"Make no mistake, Mr. Iwata said quite clearly: Mario teams, Zelda teams are working, they're bringing product out for Wii this generation," he added. "We're going to continue to bring all our best franchises to both of our key platforms and continue driving that experience both core as well as brand new consumers."
With all due respect to Mr. Fils Amie, when you trumpet Animal Crossing—a game about collecting furniture to decorate your house and writing letters to other cutesy animals in the town—as your shining example of what "core" gamers are expecting, what we have is a failure to communicate. Here's a small sample of some of the things that appeal to us "core" gamers:
- Breathtaking visuals that melt our eyes and weep for joy at the same time.
- Intelligent and kick-ass gameplay that sucks us deeper into the game.
- Content that pushes boundaries and elevates videogames in pop-culture.
- Cool new character IPs that excites and gets our gaming juices going.
To cite Animal Crossing and dangle perhaps yet another tired Mario or Zelda game, is flat out insulting, but I think Reggie isn't stupid and he's well aware of this. He's just being a good marketing soldier and using smoke and mirrors to create an illusion that the underpowered Wii can even deliver an experience "core" gamers expect and that Nintendo actually cares about anything other than the casual market. Whatever your smokin' Reggie, I'd like some of that.