Microsoft's press conference began with a bang thanks to none other than Halo 4. Gears of War got a prequel called Gears of War: Judgment and Forza fans can look forward to Forza: Horizon, confirmed as an open-world racing title. Microsoft seemed to have most of the big AAA titles on display or mentioned in its press conference and it wasn't shy about announcing that it locked up with DLC as well.
What was also on display was the shift for Xbox 360. This E3, Microsoft was also all about entertainment. It introduced Xbox SmartGlass which allows control of the Xbox and Xbox content through other devices. And there was also lots of talk about Netflix, Hulu and the Xbox Music. It's debatable how much of this Xbox 360 owners actually but it is where Microsoft has always wanted to take the 360.