Nintendo doesn't get much credit for its advertising and deservedly so. At times, it's PR efforts have been known to leave you more scratching your head than reaching for your wallet. At other times, it seems that Nintendo is barely aware of the latest cultural trends.
This video that Nintendo secretly posted on its own YouTube channel (Yeah, Nintendo had a YouTube channel, who knew?) is a positive sign that the company is at least more aware than it used to be and has gotten better at selling its product overall.
More of this please Nintendo.
For reference, here is an older commercial someone at Nintendo green lit for its Super NES game, Super Mario World 2 Yoshi Island: