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IGN study challenges gamer stereotypes

Dale Weir's picture

Scanning the local and cable news channels, I haven't seen hide nor hair of this study. You would think FOX News would give it cursory coverage given that IGN is owned by NewsCorp, but that is probably asking too much.

"The study reported that 55% of gamers polled are married, 48% have kids, and those who have started gaming in the past two years are on average 32 years old. 'Based on the research, it's obvious that the gaming market has outgrown many commonly held stereotypes about the relative homogeneity of video gamers,' said Adam Wright, Director of Research for Ipsos MediaCT. 'Today's gamers represent a wide variety of demographic groups: men and women, kids, parents and grandparents, younger and older consumers. All this underscores the fact that gaming has become a mainstream medium in this country that appeals to people from all walks of life.'"

Source: GameDaily.com

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