When it comes to the Internet, change is the only constant. It happens in an instant and permeates our lives so quickly that we don't even realize how much it impacts how we communicate and interact with people. With the advent of Web 2.0 exploding in 2008, we at GameCritics.com felt it was a good time to take a look at ourselves in relation to the reality of content today to see how would could evolve and contribute to the new socially-driven Internet.
With that in mind, I'd personally like to introduce our new mission statement and tagline.
Our Mission: To elevate the quality, culture and perception of video games as contemporary arts and entertainment through game criticism and community development.
We will accomplish our mission by presenting a diverse range of perspectives from authors and gamers of different backgrounds in order to provide readers with insightful, useful, and entertaining content on video games and their growing presence in society.
Our old mission statement didn't properly convey our values and our passion for video games, and the concept that criticism can be beneficial to a community. Not only does the new mission make our goals more clear, but it also recognizes that this isn't something that a small group of individuals can accomplish in isolation. As the saying goes, it takes a village and this new mission serves as an invitation to those in the gaming community who share our passion to join us.
Our Tagline: Games. Culture. Criticism.
After expanding the scope of our mission, it became clear that "Smart Reviews" from our old tagline felt too limited in its ability to describe our editorial drive. "Serious Gamers" had started sounding too elitist, exclusionary and dull. By exploring the "Culture" of video games, we hope that our content will continue to be intelligent and insightful, but will also acknowledge a more personal and emotional side of the video game experience and how it touches our lives.
So now that we've made this announcement, it's time to go to work. Be on the look out for more changes, new features and hopefully more content on GameCritics.com in the coming weeks and months. We look forward to hearing your feedback and we hope you'll join us on the journey.